Virtual gravity is an interface between digital and analog world. With the aid of analog carriers, virtual terms can be taken up and transported from a loading screen to an analog scale. The importance and popularity of these terms (data base: Google Insights for Search), outputted as a virtual weight, can be weighed physically and compared. Therefore impalpable, digital data get an actual physical existence and become a sensually tangible experience.
Source: Silke Hilsing (2010) via fubiz