List of Physical Visualizations
and Related Artifacts

2017 – Are you Sure you Want to Smoke?


Giacomo Flaim, a student in Communication Design at Politecnico of Milan, made a single-datum physical visualization out of 4,234 cigarette butts to convey the average annual cigarette consumption of an Italian smoker. Labels were added to indicate the reduction in life expectancy depending on the quantity smoked, from 10 minutes for a single cigarette to more than a month for the entire year.


  1. Giacomo Flaim (2017) Are you sure you want to smoke? (
  2. Information is Beautiful Awards entry.
  3. Photos by Giacomo Flaim.

Added by: Pierre Dragicevic. Category: Passive physical visualization  Tags: cigarette, health, rearrangement, risk, single-datum, smoking